You didn’t choose this life.
But you still get to choose how you live it.

Help for widows, from a widow

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When your person dies, the love does not.

I’m Gladys, a widow coach and a widow myself. I help you get through the hard days, make the decisions you’re facing, and find your footing again, without letting go of the person you love.


Gladys Jean Ullstam Ember & Bloom Widow Coaching & Grief Support

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The love doesn’t go out. It’s the ember.


It’s in your morning coffee, in the jokes you still hear, in the way you keep going.


You don’t have to leave it behind. Tend it, and it can warm you while something new grows. Not instead of your grief. From it.


That’s what it means to bloom.

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Get the Free Guide

What to Say When People Say the Wrong Thing

Someone says something hurtful, and you freeze. Grief already takes so much energy. You shouldn’t have to find the words alone.


This free guide gives you calm, clear responses you can use right away.

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You are not broken. But I know it can feel that way.

You might notice things like:

• Trouble focusing
• Deep exhaustion
• Feeling numb one moment and overwhelmed the next
• Losing interest in things that once mattered
• Feeling like you are not the same person anymore

Nothing is wrong with you.

Your whole life changed, so of course you feel different.

Grief affects your body, your mind, and your days in ways no one warns you about.

Most widows are left trying to figure it out alone.

I know this place. I am a widow.

When my husband Gary died, nothing made sense.
I remember thinking, how am I still here when he’s not.

I also know what it feels like to have someone sit with you in it.
Not to fix it. Not to rush it. Just to understand.

For 20 years, I was an instructional coach in schools. I learned that real change only happens when someone feels truly seen. Now I bring that, and my own life as a widow, to sitting with you.

If you are carrying this alone, it can feel exhausting.

When you have no one who truly understands…
When everyone else seems to be moving on…
When you keep second guessing yourself…

It wears you down.

You do not have to keep doing this by yourself.

What changes when you’re not doing this alone:


• You think more clearly
• Big decisions feel less overwhelming
• You have someone who truly gets it
• You start to understand yourself, a new version who still carries your love

Talk with me, free, for 45 minutes.
No pressure, no script. Just a space to be heard and start sorting out what life looks like now. (I call it Holding the Ember.)

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A simple way to begin...

  1. Book a free call

  2. We figure out what you need

  3. You take one small step at a time

Little by little, things can feel more steady.
You tend the ember. And slowly, gently, you begin to bloom.

You don’t have to
carry this alone.